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On the one hand, that provides a handful of revenue streams for Nerd Corps, and each part of the transmedia play boosts awareness of the others. The mobile game has seen nearly 2 million downloads on iOS and Android, the website has 350,000 registered users, and Nerd Corps has seen a 13 percent redemption rate on the codes included with the toys. They'll go to the next one that's pretty good."įor Slugterra, the formula appears to be working. You put a bad one out and you start to lose them. "It's got to be one where kids will want to play the game, the online game, where they'll want everything that's there and it's all a pretty good experience. "It's harder to build brand, so you need it to be good," Faier said. For Nerd Corps, that means transmedia plays like Slugterra, a cartoon with multiple toy lines (plush dolls, action figures, NERF-like guns) that contain codes to unlock content on an official website and in its mobile game. But now with the market more fragmented, with more channels than ever, each of them offering a smaller portion of the audience, the strategies have changed. There were only a handful of networks, and companies able to wrangle their way into a time slot could be assured a reasonable return on their investment. In the '80s and '90s, that strategy could work just fine, Faier said. "Right now the quality level of kids entertainment has gone up tremendously because it's just so much more difficult than it used to be." They wanted to create a quick fantasy to sell the kids more plastic." They tried to cheap out on that because it was really just a marketing expense. "There used to be lots of shows that would hit Saturday morning that were paid for by toy companies with bad writing, bad animation. "Right now the quality level of kids entertainment has gone up tremendously because it's just so much more difficult than it used to be," Faier said. Speaking with, Nerd Corps president (and now DHX senior VP of content and GM of kids & family) Ken Faier said his studio was an attractive pick-up for DHX because of its track record creating brands that could become hits in an increasingly competitive market. And after a dozen years forging its own path, the studio behind properties like Kate & Mim-Mim, League of Super Evil, and Storm Hawks was acquired by Canadian family entertainment firm DHX Media in a deal worth up to $57 million. After eying an expansion into interactive entertainment since the days of the DS, the animation studio had its first significant video game success with Slug It Out, based on its own Slugterra cartoon. Disclaimer: This App is an unofficial Slugterra guide only, it is not authorised or created by the creator of the game.2014 was a big year for Nerd Corps Entertainment.
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